Abu Dhabi’s NEW 7* cinema experience at the World Trade Centre

Posted by Rosie

Novo Cinemas Entrance (photo © Novo Cinemas)

On the top floor of the World Trade Centre Mall there is a new cinema with a difference, which should not be missed.
Novo cinemas (re-branded from Grand cinemas) has 8 screens and 1,414 seats.

All the latest international blockbuster films are on offer, however at this cinema not only do you select the film, you also select how you want to experience it.
There are three seat classes: Novo Cool (standard seating, designed for optimal viewing), Novo Edge (The best seats in the house) and Novo Sky (which are premium balcony seats).

Novo Cool and Novo Edge seats (photo © Novo Cinemas)

The 7 stars experience! (photo © Novo Cinemas)

Once that decision is made, it’s time to decide how you want to view the film.
The World Trade Centre mall branch offers Novo 3D or IMAX and the 7* option.

I was lucky enough to be invited to the premier of the Spider Man 2 movie to try out the top of the range luxury theatre experience.

In the exclusive 7* cinema each guest is guided to their seat by torchlight.
When you arrive, you won’t be disappointed with the fully reclining leather arm chair and side table. At the touch of a button you can recline the seat back, raise the foot rest to make yourself comfortable with the complementary satin pillow and soft fleece blanket.
Just make sure the film is action based as this is a seriously comfy cinema and the risk of a quick nap is high!

Thankfully we were kept on the edge of our seats by the lovely Emma Stone and Andrew Garfield. This experience also includes at seat service, so you can remain refreshed throughout the show with no need to head to the kiosk.
Although we only tried the delicious traditional popcorn and soft drinks, Novo also offer food served from premium china-ware!
You also get access to a private lounge area, concession and wash room.

So how much will this set you back?

The 7* experience costs 150 AED per adult for an evening of luxury.
For a slightly more economical night out the Novo Cool seats are priced at 50 AED and the Novo Edge at 60 AED per Adult.
Novo will also shortly be launching a loyalty scheme for those who love the silver screen, which may come in handy when the weather heats up.

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Click HERE to read more about CINEMA in Abu Dhabi